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Clean” has become one of the most overused and misunderstood words in the beauty industry. Walk into any store, and suddenly everything is labeled: clean, natural, non-toxic, safe. But here’s the truth: Most of it is marketing not science. And if you don’t understand what “clean” actually means, you’re not making better choices you’re just making more expensive ones. “Clean” Isn’t Regulated There is no universal definition of “clean beauty.” Brands can label products as “clea